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Stacked: Double Your Job Interviews, Leverage Recruiters, Unlock Linkedin
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I have been working in the recruiting industry as a coach since 2004, but something happened in 2015 that completely changed how I worked, literally overnight.
A digital marketing manager came to me as a client after failing to get a job. He had searched for a year and could barely get a call for a job interview. Before I started his job search campaign, I checked his LinkedIn.com profile to make sure it looked good. His LinkedIn profile was absolutely horrifying. The picture was a selfie that looked like a mugshot following a police interrogation. His profile had too much information that was irrelevant to his goals; his headline was meaningless; and he only had 24 connections. There was no way I could position someone that was supposed to be an expert in digital marketing with this repellent LinkedIn profile.
My client was absolutely desperate for job. He was a nice guy and a good job candidate with a lot of related experience. I used to just give online profile tips, but I knew time was of the essence, and I needed to take control of his online image immediately. I got his logins for LinkedIn and other online job boards to re-align everything. Within 48 hours, he had over 300 LinkedIn connections and one job interview. By the end of the week, he had four job interviews and had hit the 500+ connection mark and....he had not applied for a single job! Not one! All the job interviews he got were from his online profiles. This method is now the core of my career coaching practice.
So what is the secret? It is just one phrase: keyword-stacking. Once you learn how to keyword-stack your profiles, you will have recruiters come straight to you.
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Audible Audiobook
Listening Length: 5 hours and 14 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Karen Gurney
Audible.com Release Date: June 22, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07DWFV2G3
Amazon Best Sellers Rank:
I bought this on Kindle for $3.99, and it's probably the best investment I've made in my job search. I have read numerous books, revamped Linkedin, applied online, etc., and didn't have much to show for it. After reading this book, I know why. This book will teach you how to set up profiles on LinkedIn, Indeed.com, and Monster.com that will allow HR and third party recruiters to find YOU, and optimize your profiles to show off what really matters to potential employers. You get a free course on Udemy that covers all of this and more with purchase of the book. The author walks you through how to do all of it.She also encourages you to connect with her on LinkedIn, and she will answer questions via messaging. How awesome is that? I have just begun this new system and will update this review when I find a job. I learned a lot that I did not know about going beyond LinkedIn, and also about industry-specific recruiting agencies that I had never heard of before. I am leaving a lot less stones unturned that I was before when I didn't know this stuff.It's only $3.99, and it's way better than most of the books out there. I've read loads of them and I think this is the one that is getting me where I need to go.
I decided it is time to switch jobs so I got a few "interview" books to get myself ready. The author worked in recruiting industry for 13 years. The book was quite helpful to me as I found a number of useful suggestions.I do not agree with everything in the book. The author states that working with recruiters (rather than your own connections) is the first and the best option a candidate has. Since the author is a recruiter she might have her own bias in this area, but this is something each person can decide on his or her own. A company pays a recruiter about 20% of the candidate salary and they typically pay much less or nothing for an internal referral. In an addition an internal referral is a reference from someone they already know and trust. I consider my own connections as the first and the best option with recruiters being a second option. If someone does not have a lot of connections then the picture changes.Other then this one area where I disagreed I thought the advice was excellent. I liked knowing what motivates and de-motivates recruiters from one of the flock. I liked the author's advice on removing the objective section and replacing it with a summary which is customized for each company highlighting the three skills you have from a specific job description posted by that company. The book includes templates for cover letters and thank you letters that I liked.Ali Julia review
I spent a year applying for jobs and hearing nothing back from employers; not even you're a terrible applicant. I found this book on Amazon and thought I need to do something different, so I ordered it. I went through the chapters and did the exercises - collecting keywords for the jobs I've been looking for. There are some really simple, but effective tricks to finding these keywords, which Dr. Gurney explains both in the book and on her accompanying videos on the book's website. Two weeks after adding about 16 new keywords to my online profiles for Indeed and LinkedIn I was contacted by a recruiter representing a company that had an opening. The opening was one I had looked at before, but figured I wouldn't get through their online application process. The recruited asked if I was interested in the position, and if so, please apply. I did the same day. By the following day they scheduled a phone screen and following the phone screen I was scheduled for a formal interview. It's unfortunate that one has to resort to "tricks & techniques" to outsmart the automated, so called, intelligent application systems companies use to source talent. If you want to get found, get this book.
If you are trying to get a recruiters attention, reading this book and using its tips is an excellent way of doing it. The author explains what recruiters are, the types of recruiters out there, and how to get a recruiters attention through LinkedIn, Indeed, Monster, etc. She also discusses how to make your resume look better to recruiters and to ATS systems.The system that the author uses is much of a passive system than a pro-active system. Personally, the only times I've gotten a job through a recruiter is when I already pro-actively knew someone at the company I was getting hired at and had already interviewed, thus the recruiter was just the man-in-the-middle who was going to pay me. Most of the time I've been pro-active in finding hiring managers through LinkedIn for jobs that have been posted, which this author does not go into.This is a great book if you want to be "lazy" and not do the work of really finding a job, which can be great for a lot of people. I learned a number of things reading this book, so I recommend it.
Overall the book was a disappointment, especially for seasoned professionals. I can see how this book is useful for someone who has never waded into the job search process or is completely new to social media. Beyond that, save your money.First off, the book spends equal amount of time on monster.com and indeed.com and a couple of other dated career sites. Recruiters rarely look on the dated website for talent anymore (If you don’t believe me do a quick google search). This, the sections of the book devoted to those websites is made obsolete.I bought the book mainly to get advice on keyword stacking and search engine optimization since the book was marketed as such. If this is your focus, then this book doesn’t have enough on this. For this, I would recommend another book.The cover of the book is “double your job interviews. Leverage recruiters. Unlock LinkedInâ€.I would say the actual content of the book matches this by 20%.Thank you amazon for giving me a refund.
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